Wednesday, September 20, 2006

... who the heck are we?!



MX Jeans is a special project we began about a year and a half ago to prove that great denim can be made right here in Montreal. We gathered together a diverse team of people from many different creative backgrounds, pooled our resources and experience and began making an amazing fitting jean with great attention to detail, innovative styling and subtle hand done washes. In our workshop in Montreal our designer, graphic designer, patternmaker and sample sewer work together to develop new designs, create the perfect fits and add those special details that give our jeans their unique personality. Using Italian, Spanish, Japanese and American made denims we sew and wash all our jeans right here in Montreal as well as some of the outlying regions of the province. This allows us to have more control over the quality and washing, as well as having the peace of mind of seeing the actual factories and working conditions of their employees. It also creates some challenges and limitations in terms of available equipment and cost, but we see these as obstacles that make us really think about what we're designing and come up with creative solutions. What can I say, we're "hands on" kind of people, we like to get in there and get dirty.

Our design inspiration comes from multiple influences both near and far. We travel extensively to bring you the best ideas and concepts from around the world, and we believe that some of the most interesting fashion ideas start in the streets. We strongly believe in supporting the creative community and getting out there and getting involved, therefore we have also begun planning events to give something back to the artists and musicians who inspire us every day. In September 2005 we hosted the “Art of Denim” event in which we invited 38 local and international artists to create an original work that somehow incorporated a pair of MX jeans. The results were amazing and have encouraged us to plan future artistic projects. Keep a lookout for these local events, starting in Montreal and spreading to a community near you.

In the end, we don’t believe that a hot jean has to have a ridiculously high price to go with it, great style is not something that you can put a price on. Our jeans are fairly priced based on the workmanship involved, the cost of the fabric and the markup for the retail store that provides you with a pleasant environment to get your denim fix. We believe in fair pricing at all levels of production, which is why MX jeans are not bargain basement cheap, but are also not inflated by "designer brand" status pricing.

We really believe a pair of jeans should be like a faithful friend, always there for you when you need them, so we try to give each pair that lived in and loved look with special details to remind you that someone at MX made these jeans just for you. A hint of international styling influenced by the diversity of the Canadian culture, these jeans are made for every monsieur and mademoiselle X” out there; this is denim that really loves you back.

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